Make Your BRAND Stand Out From the Crowd

Today the internet represents the main source of information for most consumers and as such, a website is a business’s principle method of spreading the word and creating its unique character – its BRAND.Clearly an inadequately designed website, with a poor colour scheme and faulty navigation, sends out all sorts of messages about your business that you really do not want to send. Moreover, in a world of thousands, indeed millions of websites all selling your product (or something equivalent to it), it is easy to get lost in the maelstrom that is the World Wide Web. Good design is the only way to get your business to stand out from the crowd.Because your Brand is formed by the interaction of your products and your business’s image with your customers; it is vital that your face to face rapport is positive and the professional impression gained from those everyday business interactions, generate respect and affection for your Company and its produce. But you also need to transmit that image instantly. You don’t need to read the words Apple Computers Inc. or Toyota Cars – see their logo and directly you know who they are and what they stand for in terms of their image for design and quality. So another vital part of creating your brand identity is a well designed, immediately recognisable and memorable logo and colour scheme. The whole brand personality must permeate everything that the business shows to the world, be it business cards, letterheads, email stationery, packaging even down to distribution vans and postal wrappers.An interesting but unfortunate fact is that it can take a customer or potential customer, up to 12 exposures to your brand before the impression if fixed. So it is important to ensure that your brand stands out from the crowd and is continually repeated in every way possible, hence the website through business cards to postal wrappers mentioned above.But beyond all of this, if your brand is to succeed, the customer must be satisfied that beneath the creative logo, the attractive colour scheme and the snappy strap lines, the business is based on quality products, service excellence and the confidence that if any grievances do arise, they will be dealt with fairly and professionally.If you think your business is worth shouting about now’s the time to start shouting.

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